What, How, and Why
How I Do It
Collaborate
The myth of the lone genius may be a nice fantasy for our egos but the nature of most problems today require the unique insights only a cross-disciplinary team can achieve. UX at its best can help facilitate the creative process from beginning to end.
Make No Assumptions
Yes, sometimes we have to make educated guess. Not ever decision can nor should be purely data-driven. However, when possible starting with an attitude of humble inquiry is essential to gaining the kind of insights that yield real innovation.
Focus On Outcomes
I love the mantra “outcomes over output”. It’s easy to lose sight of the ultimate goal when deep into a complicated problem. The most beautiful product
Advocate For Customers / End Users
Within any organization there are nearly infinite number of goals being sought. Some publicly stated. Some private agendas of individuals. But none are more important than creating value for the end user. As a UX designer my goal is not just to create nice looking interfaces. It’s to create value for the end-user or customer
What I don’t do
Make It Pretty
What should we know about this service? Describe important details like price, value, length of service, and why it’s unique. Or use these sections to showcase key values of your services.
Boil The Ocean
It is absolutely critical that every product have a vision. You don’t build a house without a blueprint. My experience has shown me over and over when a group tries to do everything all at once nothing gets done besides a lot of unnecessary re-work. Or worse “analysis paralysis”. Likewise, being too “Lean” or “MVP-focused” can be equally detrimental to a project. We can separate the creation of a vision from the implementation of that vision. We can further separate our vision into near-term vision and long-term vision. And then implement incrementally, so we can validate assumptions and fail fast when they’re wrong.
Throw It Over The Wall
What should we know about this service? Describe important details like price, value, length of service, and why it’s unique. Or use these sections to showcase key values of your services.
Put Lipstick On The Pig
What should we know about this service? Describe important details like price, value, length of service, and why it’s unique. Or use these sections to showcase key values of your services.
The Results
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote source
